Hey friend, I'm
John B. Johnson
I'm an Identity Architect, Agency Leader, brother, and friend whose mission is building bridges between communities and the impact-driven leaders who lead them.
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Identity Architect
My experience and Masters Degree in Architecture plays a critical role in how I view the human experience.

Identity Architecture is a term that comes from my yearning to bridge the gap between different communities; striving to help people better understand themselves and the unique offering they bring to society. I have the ability to pull these identities out of people and empower the individual to use this gift to change the world.
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Agency Leader
I'm a firm believer that everything starts with identity. It is this belief that created a small studio, an agency centered around the idea that the work can't start unless you understand who you are.

This takes the concept of Identity Architecture and brings it to the organizational level to help companies understand who they are in the marketplace. I lead a collection of creatives to help impact-driven leaders understand their identity and translate them into powerful brands and digital products.
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Community Builder
Everyone is a creative—and by using our gift of creativity to bring peace to the lives of others is how we can live life on purpose.

I have decided to use my gifts to make my agency and our resources accessible to all people while bringing the concept of Design Thinking to underserved communities. By helping individuals understand their identity, I believe they are empowered to claim agency over their own life.
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Follow Along
I'm an Identity Architect, Agency Leader, brother, and friend whose mission is building bridges between communities and the impact-driven leaders who lead them.
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Let's Connect
Want to get in touch? Drop me a line—I can't wait to speak with you!
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